Thursday, May 12, 2016

Benefits of Total Quality Management

Total Quality Management aims to optimize the performance of an organization via continual improvement in the products and services provided, the operation of the internal and external processes, equipment, utilities and most of all the people involved in an organization.

The net result is a relentless positive improvement in all aspects of an organization’s performance, for example, product reliability improvements, greater employee motivation, improved operational efficiency, waste reduction achievements, fewer safety incidents and overall organizational profit increases (where profit is an objective of the organization).


Looking at the above virtually all organizations daily strive to achieve such objectives.  Total Quality Management is a journey, which will never be fully achieved, however, by understanding TQM and actively implementing many of the TQM tools and techniques, significant performance benefits across an organization can be achieved.

Cost reduction.
There are a range of cost benefits associated with TQM. As part of the TQM approach, operational processes will need to be defined. Many organizations map their processes and via analytical tools such as brainstorming, cause and effect, etc., examine the performance of processes, identify areas of duplication, uncertainty, over processing and re-map out their processes to improve efficiency.
Bottleneck analysis can be performed to identify where hold-ups and delays are arising throughout a process and implement changes to eliminate any such bottlenecks.
Cycletime analysis can be performed to understand the % of time, people and equipment are actively involved in value adding activity, versus the % of time spent on non-value adding activity. The net result can be quite significant in terms of costs benefits to the organization.

Customer satisfaction.
TQM is about listening to and understanding your customer. This is a critical requirement of TQM. Who are your customers? What are their current requirements and expectations for the future? You need to identify ALL your customers, both internal and external. Then clearly define their needs, expectations and compare to the current product and service provision. What is the gap between current performance and required performance? Once you know the gap, and ideally can measure, then you are in a position to identify plans to address. These plans will be critical to success, and will ensure organizational efforts are directed on a daily basis towards meeting and satisfying the customer. The net result will be increasing customer satisfaction.

Product and Process Quality (including reliability).
Previously we talked about identifying customer needs and expectations. A basic requirement for all organizations is excellent quality and reliability in terms of product or service provision. The quality of a product or service provided needs to meet expectations. External customer expectations will be influenced by price. Customers may expect lower quality when they pay less. However, regardless of price, quality offered, must meet expectations. TQM seeks to continually improve quality, while simultaneously driving down cost to the organization. Quality improvement is achieved via the application of fact based analytical techniques. This may involve performance of process capability analysis, SIPOC, FMEA analysis, etc.. Whatever, methods are chosen and applied, there will be continued improvements in product and process quality. This then offers opportunity for the organization to increase market share, or increase product selling price, or increase profits. Such decisions will be based on the strategic direction for the business.

Employee motivation.
Total Quality Management is focused on people. Involving people, listening to and actively encouraging participation in contributing to improving the organization. TQM is focused on building a culture where all staff feel comfortable in identifying failings and suggesting opportunities. Changing culture is a complex and uncertain science, however, there are well understood approaches to encouraging positive open cultures. This may range from regular “town hall” meetings, newsletters, quality improvement teams through to suggestions schemes, employee of the month, etc..
Whatever approach is taken will depend on the organizational management and operating environment, however an improving culture, will create higher levels of employee motivation, lower staff turnover, more active participation and greater success rates for continuous improvement activities.

Total Quality Management (TQM) is a philosophy aimed at improving business as a whole. Some of the benefits lie in the continuous improvement of processes and products, and enhanced efficiency of people and machines leading to improved quality.

The application of Total Quality Management helps in streamlining processes, and ensures a proactive work system ready to counter deviations from the ideal state. What are some of the major benefits of Total Quality Management?

The major thrust of Total Quality Management (TQM) is to achieve productivity and process efficiency by identifying and eliminating problems in work processes and systems. TQM addresses key problem areas such as mistakes in work processes, redundant processes, unnecessary tasks, and duplicate efforts. TQM interventions also help with predicting and pre-empting such mistakes and unproductive activities.

The major benefits of TQM in terms of cost savings include:

  • elimination of non-confirmation and repetitive work
  • elimination of waste costs and reject products
  • elimination of repairs and reworks
  • reduced warranty and customer support costs
  • process efficiency leading to improved profit per product or service
  • fiscal discipline through elimination of unnecessary steps and wasteful expenditure

TQM frees up management time from redressing problems and directs management time and effort to:

  • increase production
  • extend the range of products
  • improve existing products
 Total quality management as a term has fallen out of favor as standards for quality management have been developed. Please see our series of pages on Quality Management Systems for more information.

Get results and see quality management benefits within an organization.
  • Strengthened competitive position
  • Adaptability to changing or emerging market conditions and to environmental and other government regulations
  • Higher productivity
  • Enhanced market image
  • Elimination of defects and waste
  • Reduced costs and better cost management
  • Higher profitability
  • Improved customer focus and satisfaction
  • Increased customer loyalty and retention
  • Increased job security
  • Improved employee morale
  • Enhanced shareholder and stakeholder value
  • Improved and innovative processes


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