Consumer behavior is about the approach of how people buy and the use merchandise and services. Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. In this tutorial, it has been our endeavor to cover the multidimensional aspects of Consumer Behavior in an easy-to-understand manner.
To understand this tutorial, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding about consumer behavior may find it quite useful.
Course Outline
Course Outline
- Consumer Behavior - Consumerism
- Consumer Behavior - Significance
- Demand Analysis
- Buying Decision Process
- Developing Marketing Concepts
- Marketing Strategies
- Market Segmentation
- Market Positioning
- Problem Recognition
- Research Paradigm
- Research Process
- Decision Making
- Pre-Purchase & Post-Purchase
- Consumer Behavior - Motivation
- Personality & Self Concept
- Attention & Perception
- Consumer Behavior - Learning
- Consumer Behavior - Attitude
- Influence of Culture & Social Class
- Relationship Marketing
- Reference Group
- Consumer Behavior - Model Types
- Implications of Marketing Models
- Online Consumer Behavior
- Consumer Behavior - Expectations
- Emerging Issues
- Consumer Behavior - Cross Culture
No comments:
Post a Comment