Consumer Behavior - Significance

Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as “the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.”

With all of the diversity to the surplus of goods and services offered to us, and the freedom of choices, one may speculate how individual marketers actually reach us with their highly definite marketing messages. Understanding consumer behavior helps in identifying whom to target, how to target, when to reach them, and what message is to be given to them to reach the target audience to buy the product.

Consumer Behavior - Consumerism

Consumerism is the organized form of efforts from different individuals, groups, governments and various related organizations which helps to protect the consumer from unfair practices and to safeguard their rights.

The growth of consumerism has led to many organizations improving their services to the customer.

SBP offering merit based scholarships for students

State Bank of Pakistan Banking Services Corporation (SBPBSC) is inviting the application from the brilliant children of its serving, retired, deceased employees (OG-2 and below) to continue their studies at intermediate, graduate and post graduate level.

The merit based scholarships for the academic session 2016-17 are now available and the bank in inviting applications from the children of above mentioned employees.

UIT Becomes Solar-Powered Engineering University

Usman Institute of Technology (UIT), an engineering university based in Karachi, has started generating electricity from solar energy to meet the growing energy requirements of the campus with the long-term available solution.

The UIT installed 198 solar panels of 320 Watts each in January 2017 as part of its energy conservation drive that started in August 2016.

KPK to Allocate Rs. 139 Billion for Education in Upcoming Budget

The Khyber Pakhtunkhwa (KP) government has set a high bar for other provinces by taking its upcoming fiscal year (2017-18) education budget to Rs. 139 billion from what it was a mere Rs. 61 billion four years ago.

“This reflects an increase of 128% since the time Pakistan Tehreek-e-Insaf (PTI) assumed government in 2013,” announced KP Chief Minister Pervez Khattak on Wednesday in Islamabad.

High fee, low education

The future of any country rests on the shoulders of education system. It is sadly said that Pakistan’s educational system is plagued with disparity at every level. Only a section of population can afford private schooling which has become the synonymous with the term ‘Quality Education’. Others can only dream of. Under the guise of quality education, private institutions have introduced crushingly high fee structure with yearly increment. Private institutions are taking massive amounts of money from parents, instead of working on quality education they are engaged in opening new branches in other areas. I want to request the management of private institutions to have mercy on the poor parents.

PHEC chief calls for focus on teachers' training

LAHORE: Punjab Higher Education Commission (PHEC) Chairman Prof Dr Nizamuddin has said that there is a dire need of teachers’ training to produce quality students for development of the country.

Addressing the inaugural ceremony of the newly constructed building with the funding by the United States Agency for International Development (USAID) at the Punjab University (PU) Faculty of Education, the chairman said that the PHEC had launched a comprehensive programme for training of teachers and the Faculty Development Academy had been established for equipping teachers with modern teaching skills.

FBISE to ensure revised computer textbook for class IX

Minister of State for Federal Education and Professional Training Engineer Muhammad Baligh ur Rehman on Tuesday instructed Chairman Federal Board of Intermediate and Secondary Education (FBISE) to ensure that revised Computer Science textbook for class IX is made available in the market by next week.

While chairing eight meeting on National Curriculum Review, the State Minister further instructed FBISE to conduct curriculum comparison exercise for class IX to XII curriculum with that of Cambridge University Press and submit their findings and recommendations on priority basis.

Swati girl beats the odds to become IT Expert

MINGORA: Orphaned at the age of one year and looked after by her mother, a domestic worker, 17-year-old Tahira Mohammad has become the first female IT expert in Swat.

She wants to become a software engineer and leads her own firm, however, financial hurdles have made realisation of her dream difficult.

Evolve 20-year education policy: experts

LAHORE: Pakistan needs an awareness campaign for students and graduates for the promotion and importance of vocational training and technical education and a comprehensive policy should be evolved for 20 years.

These views were expressed by experts in the Jang Economic Session on 'how public private partnership is possible for technical education and vocational training' here.

UWR: An organization dedicated to improving education in Pakistan

United We Reach (UWR), a non-profit organization founded by Ashar Aziz, is all about affordable education for the underprivileged. Executive Director of UWR, Sabahat Rafiq, along with her team members have undertaken essential measures to implement the UWR model for education in Pakistan.

United We Reach is not an ordinary organization which endorses education; its aims are far more creative and effective in the long run.

Helping promote inclusive education in remote areas of Pakistan

Seven-year-old Shehzad goes to a UNESCO-supported school in Dera Ismail Khan District in Pakistan’s Khyber Pakhtunkhwa province. His community in this remote part of the country has long suffered from natural disasters and internal displacement, amplifying the problems of limited access to basic services that already existed in this region.

Children like Shehzad are the worst affected. He was having a hard time getting to school on rainy days and had problems seeing the blackboard clearly while sitting in his classroom.

Pakistan's future depends on quality education

ISLAMABAD: Chairman Pakistan Tehreek-e-Insaf (PTI) paid glowing tributes to the Khyber Pakhtunkhwa government on its efforts towards improving the standard of education in the province.

Khan said that the provincial government hired forty thousand teachers on merit, stressing that the future of Pakistan is dependent on the standard of education.

Question and Answers

1. Write Wheeler’s view on business.According to Wheeler, business is “an institution organized and operated to provide goods and services to the society under the incentive of private gain.” Wheeler considers ‘private gain’ as the primary motivating factor. There are certain undertakings whose primary aim is to provide services to the society but still they are covered under business. Public utility services are undertaken by the Government for the benefits of society, but still they are covered under business.


2. Which type of activities can be included under business activities?The term ‘Business’ includes all those activities which are related to the production and distribution of goods and services.

Global Institute Students Protest Against Non-Issuance of Degrees

The Global Institute Lahore has apparently failed to issue degrees to the students for the courses that they had completed from the institution. Subsequently, Students took to protesting against the administration on Monday.

Victims of Fraud
After all the hard work and effort they had put in to complete their education, the students felt that they were victims of fraud and wanted recompense.